Purpose Driven Leaders:
  Bill Strickland
  Jack Stack
  Betty Spence
  Ray Anderson
  Jennifer Corriero
  Michelle Hunt
  Beth Ann Roth
  Frances Hesselbein
  David Gray
  Ann Rhoades
  Charlie Huebner
  Richard Bernstein
  Anne Matteson
  Steve Kerr
  Conversant
  Doug Lennick

Peter Thum

Wicked Problem
Curable Disease
Leadership Forum
2008

     Peter Thum is founder of Ethos™ Water and vice president, Starbucks where he manages Ethos™ Water's business strategy and directs Ethos' philanthropic work.

     Thum conceived of Ethos in 2001; following a six month consulting project in South Africa, where saw extreme poverty and water issues firsthand. As he researched the World Water Crisis it was clear that water was a different kind of problem. Unlike AIDS/HIV, people of the developed world knew comparatively little about water issues and didn't feel emotionally connected to the problem.

     Today, Ethos™ Water is sold in Starbucks locations across the US and Canada. Beginning in 2009, Pepsi will distribute Ethos™ Water in the United States and Canada through its joint venture with Starbucks.

     Through 2010, Ethos aims to invest at least US $10 million to support humanitarian water programs around the world. Through the Starbucks Foundation, the Ethos™ Water Fund supports programs in Africa, Asia, and Latin America. To date Ethos investments exceed $4.2 million will help more than 370,000 people.